Buy Basic Attention Token in Canada

A free beginner guide on how to buy Basic Attention Token in Canada.

What is Basic Attention Token?

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.

This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.

Basic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.

As of November 2020, the United States, the United Kingdom and Canada had the most active advertising campaigns.

1. Create accounts

Good news. Basic Attention Token is one of the easier cryptocurrencies to buy in Canada. Certain local exchanges can sell you Basic Attention Token directly. Which is not common for most cryptocurrencies.

If you want to directly buy Basic Attention Token currently we recommend Newton. They have a trading pair which allows you to buy it directly with Canadian dollars.

Another way you can gain access if you do not want to get a Newton account is with Shakepay and a Binance account.

For a more comprehensive guide and comparison of the various exchanges, see the Exchanges Guide.

This step is not needed if you create a Newton account. You can buy Basic Attention Token directly on Newton.

If you are using Shakepay or another service which does not offer Basic Attention Token you will need a Binance account or a another global exchange account.

For a more comprehensive guide and comparison of the various exchanges, see the Exchanges Guide.

In order to fund your account you will need to verify your identity. This often involves sending in copies of your drivers license, a utility bill, and in many cases a selfie of you holding your ID. This is normal ask for verification.

As for verification on global exchanges, the verification is usually faster and less intense, as long as you are strictly using cryptocurrencies and not doing fiat transactions. For example on Binance you do not need to verify if you are withdrawing 2 BTC or less.

2. Buy Basic Attention Token

This step will depend on which accounts you have. If it is Newton, then it is pretty simple. If it is Shakepay (or similar) and Binance there are a few more steps.

Once you have an account, Basic Attention Token offered directly through Newton. Just go ahead an place a order, it is that easy.

If you are consistantly buying and selling Basic Attention Token want to save a bit of money, consider opening a Binance account. It will give you the closest to market price, has the lowest fees, and the most advanced trading platform.

This process is if you don't have a Newton account, or want a more efficient way to actively trade Basic Attention Token.

Step 1: On Shakepay buy BTC. On Newton buy XRP. On another service, review withdrawal fees and minimums, pick the cheapest.

Step 2: Login to your Binance account and goto the "Fiat and Spot" wallet. Find the currency you bought on the other service and click Deposit.

Step 3: On the service you used in Step 1, withdraw the cryptocurrency and send it to the Deposit address from step 2.

Step 4: Wait for the transaction to complete. Once you see the funds appear in your global exchange account you are ready to proceed to the next step.

Step 5: Trade for Basic Attention Token on Binance. BAT/BTC trading pair. BAT/USDT trading pair.

3. Storing your Basic Attention Token

If you just bought some Basic Attention Token you are currently storing it on the exchange you bought it on. This is OK if the value is small. However, if you own a significant amount it is best practice to transfer your cryptocurrencies to a wallet that is not an exchange.

If you are just getting started you will probably want to use a software wallet. They are typically free and are considered more secure than leaving Basic Attention Token on a exchange.

Feel free to do a google search to research what wallets are available and know what the options are. Consider looking for "decentralized" wallets.

The safest way to store Basic Attention Token, or any cryptocurrency, is with a hardware wallet that is not connected to the internet. This is to prevent it being stolen or hacked from a exchange or a wallet connected to the internet.

Consider looking at the Ledger line of hardware wallets. They have been in the industry a number of years and offer one of the widest selections of devices.

Make sure you take the time and save your recovery information! Many people have lost small fortunes not doing this.

Once you have decided on a wallet, follow the instructions to get it setup then withdraw your Basic Attention Token from your exchange account. Newton will cover the first $5 in network fees.

This is generally not recommended. However, you might want to do this if you are actively trading Basic Attention Token. Be aware you are taking an extra risk. Exchanges have been known to get hacked or disappear, search QuadrigaCX scandal.

The main advantage of doing this is instant access to your Basic Attention Token, and saving the fees associated with transactions and withdrawing.

Always consider the reputation and size of the exchange if you are storing a cryptocurrency asset on it.

Generally speaking, I do not keep a balance on any of the local exchanges. If I am going to hold a balance of a cryptocurrency coin/asset on an exchange it will be Binance as they have the most robust platform. However, use this information at your own risk. The safest place for your crypto assets is a hardware wallet like Ledger.

Regardless of the exchange, if you are holding assets on the exchange, make sure you enable two factor authentication and use a separete secure password on the account.

Summary

  1. Create an account on Newton or similar
  2. Buy or Trade for Basic Attention Token
  3. Consider storing Basic Attention Token in a private wallet